Entries by Proa Comunicación

Public affairs: without trust there will never be influence

The management of Public Affairs has become an indispensable part of all organizations’ strategies. In an increasingly complex context, presided over by multiple uncertainties, exponential changes and permanent disruptions caused by technological change, organizations, whatever their vision and mission, must have a powerful Public Affairs department with which to draw strategic maps in the short, […]

The “Google tax”, a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called “Google tax”). In line with the proposed EU Directive, the Council of Ministers reported on Friday, October […]

Risk auditing, a profitable investment

There isn´t a day that we open the digital version of any newspaper and not encounter a reputational crisis: a company, a public institution, a cultural organization or an NGO accused of illegitimate behavior. Some of the problems they face are of a technical nature: a toxic leak, an unexpected accident, food contamination, a defective […]

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by Proa Comunicación. However, these intangibles, […]

Communication, a lever for growth in private banking

One of the greatest challenges that we, financial communication professionals, face is how to help reach the business objectives of private banking entities. A challenge that, after more than 20 years managing the reputation of private banking entities, managers, brokers, and insurance companies, has proved possible to achieve. Dual Advantage Communication is used by companies […]