Entries by Proa Comunicación

Professor Pablo Fernández, next speaker at the Encuentros Degussa, organized by PROA Comunicación

Professor Pablo Fernández (IESE) will participate in the Encuentros Degussa, organized by PROA Comunicación, with a lecture on ‘Errors of Judges and Lawyers in Finance’ on Thursday, November 8 at 9:00 a.m. at the company’s headquarters (calle Velázquez, number 2).  Professor Fernandez will review the common mistakes he has encountered in dealing with lawyers and […]

Ten SEO positioning tricks

When companies decide to improve their digital reputation, there is widespread ignorance of the type of positioning and the options that exist. Although it may seem very basic, the most important thing is to know the difference between SEM positioning and SEO positioning: SEM (Search Engine Marketing) or paid traffic. It consists of hiring advertising […]

Borja Bergareche, Chief Innovation Officer at Vocento, will participate in the next PROA Comunicación Observatory.

Friday, October 26th, a new edition of the Observatorios de PROA Comunicación will be held at Degussa’s headquarters. Borja Bergareche, Chief Innovation Officer at Vocento, will take part in the presentation: ‘Profitable journalism in the era of fake news and Silicon Valley platforms’. In the era of fake news, the value of information and credibility […]

The Alicia Koplowitz Foundation presents its XIII Scientific Conference at the headquarters of PROA Comunicación

Leoncio Areal, patron-secretary of the Alicia Koplowitz Foundation, and Dr. María Concepción Guisasola, scientific coordinator of the Foundation, presented the Foundation´s XIII Scientific Conference during a press conference held at the headquarters of PROA Comunicación. The conference will be held on 25 and 26 October at the Ilustre Colegio Oficial de Médicos de Madrid. In […]

Manuel Sala, Director General of OJD, participates in a new PROA Comunicación Observatory

“The audit of media coverage and audience is required by advertisers, and quality content must be paid for,” acknowledged Manuel Sala, general manager of Información y Control de Publicaciones S.A. (OJD), at the PROA Comunicación Observatory, held at Degussa’s headquarters. “This is something that is already working in other countries,” he added, while expressing his […]

How to create value in Private Equity through communication

Proa Comunicación has conducted market research on the communication habits of private equity firms in Spain. The study analysed the practices of the main GPs, LPs and advisors of the Spanish private capital industry. Our analysis concluded that despite the fact that the communication of the sector has evolved significantly during the past few years, […]

The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist. During breakfast, a tribute to journalism, in addition to […]