Willis is one of the main insurance brokers in the world, with offices in 120 countries. With more than 190 years of history, it has outstanding experience in several industries and sectors, such as energy, building, environment, employee remuneration, civil responsibility, health, credit and security, mergers and acquisitions, public administration, engineering, and public health.
Goal: To become a reference point for the media in the Spanish market and to strategically position the company’s business lines.
- One-to-one meetings with journalists.
- Interview negotiation with the press.
- Drafting of opinion articles.
- Report production & distribution.
- Press releases.
- Regional road shows.
Results: Willis Iberia was positioned as one of the most prestigious and innovative insurance brokers in the local market.