Pilar Urbano at the Proa Observatory: “In the Nóos Case, the ethics of the Royal Household and the impartiality of Justice are under suspicion, only the judge is saved”

“Having the last word does not mean having the truth,” said Pilar Urbano, presenting her book ‘La Pieza 25’, key to understanding the ins and outs of the ‘Nóos case’, but with a certain irony she recommended “not reading the last three pages to avoid falling in melancholy. These are the pages dedicated to the sentence of the magistrates of the Audiencia of Palma, which acquits Infanta Cristina. Urbano started his lecture on ‘State Plot to Save the Infanta’, the central axis of his last book, at the Proa Observatory of Communication, held at Degussa’s headquarters.

For almost an hour, he explored the details of how the work was conceived and how he obtained the enormous amount of information with which he wrote the book. Thus, he said that he spoke with the judges who investigate or have investigated the most mediatic cases of recent years, but in private. None wanted to publish anything, “until I meet with Judge Castro”, José Castro, instructor of the ‘Nóos case’. He acknowledged that he had the aim of addressing him when the case was closed “and he felt free to speak”. After a hundred hours of conversation with the instructor, another 40 hours were added to the anti-corruption prosecutor of Palma, Pedro Horrach and those who were with the UDEF police (Economic and Fiscal Crime Unit) who carried out the searches, tributary agents, defenders , prosecutors, private attorneys and the State. An investigation to which he dedicated three years.

Pilar Urbano was narrating, before an expectant audience and surprised in many moments, how the operation to save Cristina de Borbón is “a plot that originates in the Headquarters of the State” and has its origin in a meeting called by King Juan Carlos in Zarzuela, attended by the then Head of the House of the King, Rafael Spottorno; the President of the Government, Mariano Rajoy; the Minister of Justice, Alberto Ruiz-Gallardón; the State Attorney General, Eduardo Torres-Dulce, “and a very important sixth person that I will not name, and who was only a hearing witness”. Hence, according to Urbano, the slogan that “in no way the Infanta can sit as imputed”.

Who carried out the “dirty work”, in the words of the veteran journalist, was the prosecutor Horrach: “I believe that it does it by hierarchical obedience, because it is something that the Fiscal Statute establishes: it fulfills orders that must keep secret”. Otherwise, it is difficult to understand this radical change, from accuser to champion defender, in a person who “has been a mastiff, a relentless persecutor of corruption until that moment”. She revealed that she has the “five pages” in which Horrach writes the ‘operation to save the Infanta’, “whose first point was ‘to shut up Zarzuela and the Government’ …”. “I showed them to Horrach and he recognized that, in effect, that strategic road map to save the Infanta had been written by him on his computer.”

Urbano points to the year 2012 as the turning point in the case. At that time, he explains, Manos Limpias asks for the imputation of Cristina de Borbón, but the judge says he has no reasonable grounds to do so. A short time later, he begins to receive boxes of documents, invoices, emails from the defender of Diego Torres, the former partner of Iñaki Urdangarin. From there, a battery of records is practiced and statements are received from more than three hundred witnesses, and Judge Castro finds between 14 and 20 elements to impute to the Infanta, and warns the accusers of the Prosecutor Horrach and the lawyer of the State in the Balearic Community, Mariángeles Berrocal. The prosecutor opposes, after ‘consultation trip’ to Madrid.

The case becomes, following the narrative of Pilar Urbano, in a kind of thriller in which, in addition to officials of the Ministry of Justice and the Tax Agency or ’emissaries’ of the King’s trust, CNI agents intervene “well corbatados “, hackers that supposedly make disappear the answers of Cristina de Borbón to the mails of her husband …

The speaker also made it very clear that Iñaki Urdangarin had not been received nor would he have obtained so much money from public institutions, nor such substantial counselor positions in private companies, without using the title of his wife, and therefore his membership of the Royal Household. “If Urdangarin pulled the trigger, the smoking revolver was her,” she said, after mentioning the entire sequence of irregularities committed both in the Nóos Institute and the Aizoon company. The explanation that the author of ‘The piece 25’ has for an Infanta of Spain to accept this is “love, she is very, very much in love; he has a very strong self-esteem and she gives him what he wants: a play-station of economic power “.

The acquittal of the Infanta in the case is, for Urbano, “the miracle of Santa Samantha Romero (the magistrate of the Provincial Court of the Balearic Islands who presided over the court that judged the ‘Nóos case’), since, in her opinion, the Infanta entered accused and was acquitted without having dismantled “not a single charge”. As a result, they have also freed Ana Tejeiro, the wife of Diego Torres, “that she left traces,” according to the summary. And all this, seasoned with invitations to prevaricate Judge Castro on the part of the prosecutor Horrach (recorded by the latter!), Or to meet secretly with the defender Miguel Roca, whom Judge Castro did not agree to. “The ethics of the Royal Household and the impartiality of justice are under suspicion, in the Nóos Case. Only the judge is saved, “concluded the speaker.

The Proa Observatories are stable discussion forums that include the participation of prominent executives, politicians and professionals. They are born with the vocation to be a laboratory of ideas where a genuine dialogue is encouraged to discuss current business issues, as well as corporate reputation, brand and public issues as important elements for the improvement of companies.

Among the personalities that have participated in these meetings include the economist Manuel Conthe; the former Minister of Public Administration Jordi Sevilla; the former Minister of Education, Culture and Sport José Ignacio Wert; the writer and priest Pablo D’Ors; the Director of External Communication of Deloitte, Antonio Belmonte; the Director of Communication and Institutional Relations of El Corte Inglés, José Luis González-Besada, and the High Commissioner for the Spain Brand, Carlos Espinosa de los Monteros, among others.

Proa Comunicación organizes a survey on physical gold with Professor Thorsten Polleit, Chief Economist of Degussa

Next Monday June 4 will take place at the headquarters of Degussa (C / Velázquez, 2), the conference: ‘The value proposition of gold’, presented by Professor Thorsten Polleit, Chief Economist of Degussa, will make a presentation at the It will explain how and why invest in physical gold to diversify the investment portfolio.This event will be organized by Proa Comunicación. Read more

Ben Kendall highlights the importance of corporate storytelling at the Proa Communication Observatories

Last Thursday, April 26, a new edition of the Observatorio Proa de la Comunicación was held, which was presented by Ben Kendall (CEO of Warren Films): ‘The storytelling in corporate management’. “Storytelling is prevailing in the business environment in response to the fact that we live in the economy of attention and meaning. That is, we have created a world that constantly emits messages that we can not assume in its entirety. We only stay with those who bring meaning to our lives. Therefore, get the attention of our interlocutors is a treasure to conquer by those who want to get their messages and proposals of value, “he said. Read more

Pilar Urbano will participate in the Proa Observatory of Communication: “State plot to save the Infanta.”

Next Thursday, May 24 at 9:00 a.m. in the Degussa headquarters (c / Velazquez 2), a new edition of the Proa Observatory of Communication will be held. On this occasion, Pilar Urbano will intervene with her dissertation: ‘State Plot to Save the Infanta’, the core of her latest book, ‘La pieza 25’. Read more

Proa Comunicación organizes the first FaqFraud meeting at the ISDE headquarters

FaqFraud, a non-profit initiative that constitutes a line of help to stop fraud in the ecosystem of digital advertising, held on Thursday, April 26, the I FaqFraud Meeting in the new headquarters in Madrid of ISDE Law Business School. The event, organized by Proa Comunicación, featured four presentations and a round table that addressed the theme of the day: “fraud in digital advertising.” FaqFraud, a pioneering project in Spain, has the collaboration of LiniCom, Xaxis, Rubicon Project, Adobe Advertising Cloud, CMVocento, IAS, Zeotap, ISDE Law Business School, Nugg.ad, AMNET, Tap Tap and Sunmedia by Fibonad. Read more

The Luca de Tena Foundation renews the portal of the Laboratory to deepen trends and journalistic training

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so that www.laboratoriodeperiodismo.org becomes the reference on the evolution of journalism in Spain and in Spanish-speaking countries.

The Journalism Laboratory will publish relevant information on three major areas on a daily basis: firstly, audience development, both specifically in terms of contents, as well as mobile strategies, social networks, innovation, etc .; Secondly, the development of a business model, with information on advertising, content payment strategy, and business diversification; and the third pillar is the formative one.

Journalism Laboratory will try to help journalists and media to know and develop the necessary skills to face the challenges posed by the new society. Both in the case of hearing or business development, as well as in the training section, the information will be completed with success stories that are being carried out at this time.

Interviews, weekly newsletter, webinars … In addition to this daily information, the Journalism Laboratory will also publish interviews with people who are at the head of newsrooms or sections, lead projects or have something to say in the digital transformation of journalism, both active in the profession, as from the academic perspective.

There will also be a weekly newsletter with interesting information on the reinvention of journalism and current news. The aim of the Journalism Laboratory is also that the newsletter becomes, little by little, a reference for all those people linked to the world of journalism.

In addition, once a month, the Journalism Laboratory will offer live a free access webinar under registration, in which aspects of interest of any of the three main pillars on which the Journalism Laboratory focuses will be addressed. Some of the webinars that will be offered will address, for example, issues such as Seo for journalists, how do we measure journalistic quality with Google Analytics ?, cases of success of payments for content, etc.

According to the director of the Journalism Laboratory, José Suárez de Lezo, this new initiative is “one more step in the Luca de Tena Foundation’s effort to try to help journalists in the most pressing needs for the profession: specialized information, research, training and updating of knowledge “.

The Luca de Tena Foundation has signed agreements with reference institutions such as NiemanLab, of Harvard University, Tow Knight Center, of the University of the City of New York (CUNY), the University of Boston and the Engagement Lab of Emerson College. the translation and dissemination of relevant content on new journalistic trends and the possibility of enabling courses and specialized programs for students and journalists.

In Spain, the Foundation has also closed agreements with the CEU-San Pablo Journalism faculty and the Rectors Conference, and works hand in hand with institutions and reference companies to continue enabling new ways of collaboration.

The development of the web and the elaboration of the contents and webinars have been entrusted to Next Idea Media. The founder and director of Next Idea Media and Medialab Press Spain, Lluís Cucarella, who also assumes the functions of editorial director of the Journalism Laboratory, indicates that “Journalism Laboratory comes to fill an important gap in the information landscape in Spanish. There are other international reference websites on innovation in journalism or digital transformation of journalism, such as Poynter, or NiemanLab, but there is a lack of space in Spanish not attached to private companies, but linked to a Foundation, which allows journalists and the newspaper industry to general information about success strategies of any kind. When from Next Idea we advise newspapers and managers, one of the recurring questions is where they can be informed daily of the latest trends. Journalism Lab also come to cover that important gap “.

Juan Antonio Samaranch reviews the Olympic news in ‘Objetivo Tokio’

Proa Comunicación has managed the last interview of the vice president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the program of the channels Teledeporte and Canal 24 Horas ‘Objetivo Tokio’, a weekly chapter of ten minutes dedicated to sports competitions annuals with the participation of the athletes who received a scholarship in the ADO Plan, their preparation, rivals, medal options and the technical aspects of the sports discipline.

Samaranch has analyzed in this program the main novelties of the next Olympic Games of 2020 to be held in Tokyo, the importance of intelligence and technology in the Olympic system, the different tools used in the fight against doping, or the memory to the Olympic Games of Barcelona 92 ‘.


Proa Comunicación, in the last issue of Real Deals

Proa Comunicación participates in the April issue of Real Deals magazine, a reference publication of the European venture capital industry. Real Deals publishes the most important private equity news in Europe, together with comprehensive market and company analyzes and comprehensive quality coverage.

The Real Deals team also produces some of the most prestigious awards ceremonies in the industry, including Mid-Market, UK Mid-Market Debt and Private Equity Awards.

On its website they host Real Deals Intelligence, a unique database of more than 400 European GPs, 800 funds and 5,700 portfolio companies.

Jaume Giró highlights the value of reputation in Actualidad Económica

Jaume Giró, president of the ‘Think-Tank’ Corporate Excellence, highlight in Economic News the importance of reputation in corporations. “In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when fake news appear with more notoriety than ever, many people give credibility to things that do not deserve confidence. That’s why two issues are so important. The first is to manage the brand well, the reputation of a company, because it is the brand that sets us apart from other competitors in a market where products and services tend to be almost the same whatever the sector, banking, energy services and journalism, for example. The second is that the professional who is in charge of these matters must be able to intelligently read the social context, “explains Giró. “Beyond the economic sense of the operation, there is always a reading within society. It’s not just about economic profitability “, rivets.

In the same vein Angel Alloza, CEO of Corporate Excelllence, says that “in the past, this differentiation was in the ability to launch products and services objectively superior to those of the competition, which led to the proliferation of a large number of product brands. Today, however, the process of building a corporate brand is much more complex, because it is not based on rational attributes or benefits, but is differentiated from deeper elements of identity: who are you as a company, how are you, why you exist and do what you do. “


The VINCI Autoroutes Foundation trusts in Proa for the communication of the 5th edition of the European Barometer of responsible driving

The VINCI Autoroutes Foundation relies on Proa Comunicación for the communication of the 5th edition of the European Barometer of Responsible Driving, which will present its results in April. As every year, the foundation carries out a large survey of European drivers from 11 countries of the European Union to review the habits of Europeans at the wheel. This barometer allows the identification of risk behaviors and good practices, thus contributing to a better orientation of prevention recommendations in each country.

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