The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist.

During breakfast, a tribute to journalism, in addition to calling for the immediate dismissal of the current Minister of Culture and Sport, Gabilondo reviewed a variety of current issues such as:

  • Women in journalism: “Women are the most dynamic group in society.” The journalist believes that we will remain in prehistory as long as we do not resolve key issues in the feminist struggle such as conciliation.”
  • The future of the news company: “I believe that journalism needs to invest and spend, but only by paying can journalism be first class. Free everything is a touching illusion, but it’s completely impossible.”
  • The Lopetegui case, to which he expressed his surprise: “the Lopetegui case has all the ingredients of madness.”
  • The current political situation: “tax fraud cannot be considered a problem of the past.” In addition, he recalled that this argument was also used in the past with GAL.
  • The Royal House: “Some called Philip VI a radical because of the firewall he established with his sister, but it has been proven that his actions were intelligent.”
  • Even his current “true curiosity in the context of the extraordinary effervescence of the world in which we live, is in constant change.” He also stressed the need for research and resources to be devoted to education.

Iñaki Gabilondo, the favorite voice of the Spanish people for decades, received the award from Vanity Fair in recognition of his successful and professional career, a reference for several generations of journalists.

During his professional career, it is worth noting that his radio and television programs have enjoyed large audiences, marking a milestone with the radio program Hoy por Hoy, a leader for almost 20 years. Through these, he has consistently conveyed the restraint and reflection that have always characterized his journalism, acting as a backbone and integrator of all voices.

He is the protagonist of three books: Testigo de la Historia  (a selection of interviews), Verdades como puños  (a review of the politics of the moment) and El fin de una Época  (a book that analyses the threats and pinnacles of journalism). He has received and continues to receive numerous awards, including four Doctor Honoris Causa degrees in Madrid, Valencia, Lérida and Burgos. A list to which we add our recognition to the man who modernized Spain with a radio, where his indispensable voice always treated as equal to that of his guests, whether they were ordinary citizens or political leaders.

Award Ceremony

The award ceremony took place during a dinner held June 12 at the Hotel Santo Mauro, in collaboration with Johnnie Walker Blue Label.

Attended by:

Ángel Garrido, president of the Community of Madrid; Miguel Ángel Oliver, Secretary of State for Communication, Jaime de los Santos, Councilor for Culture, Tourism and Sports of the Community of Madrid, Ángel Gabilondo, Spokesperson for the PSOE in the Assembly, Ignacio Aguado Spokesperson for Citizens in the Assembly, Begoña Villacis, Councilor for Citizens, Andrea Levy, Deputy Secretary of Studies and Programs of the PP; the designer Agatha Ruiz de la Prada with Luis Miguel Rodriguez; the journalists Luis del Olmo, Maria Guerra, Daniel Gavela, Sandra Barneda, David Jimenez; the Hon. Marquis of San Vicente del Barco, Fernando Martinez de Irujo, also representatives of the film industry such as producer Fernando Bovaira and director David Trueba, among others.


Leticia Díaz and Elena Olay.


Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Condé Nast Publications, one of the most important multimedia publishing groups in the world, has chosen PROA Comunicación to develop its communication strategy in Spain.

Present in 29 countries on five continents, Condé Nast has the most prestigious titles in Spain: Vogue, Glamour, GQ, CN Traveler, AD and Vanity Fair.

A specialist in the creation of the highest caliber, most authentic and visually attractive content, on all platforms and for the most demanding and segmented public, Condé Nast embodies the values of high-end brands, such as excellence, talent, preeminent quality, innovation and exclusivity.

The Alicia Koplowitz Foundation awards five short-stay research scholarships

The Alicia Koplowitz Foundation has awarded five scholarships for short periods of specialization and research in psychiatry, psychology or neurosciences of children and adolescents and in neuropediatrics in its 2018 call for applications. The scholarship holders will study for six to twelve months at universities and hospitals in the United States, the United Kingdom and Argentina.

The five selected by the Foundation’s evaluation committee are:

  • Laura Carballeira Carrera,  who has completed the PIR at the Hospital Universitario HM Puerta del Sur in Móstoles (Madrid) and has requested assistance to spend six months at the Université Paris Descartes, Hôpital Cochin, in Paris (France).
  • Inés López Álvarez, clinical psychologist via PIR at the Hospital Universitario La Paz (Madrid), who has requested a six-month stay at The Travistock and Portman NHS Foundation Trust, London (United Kingdom).
  • Alejandra Rosa Melero González, neuropediatrician at the Hospital Clínico Universitario de Valladolid, who will stay for 12 months at the Hospital de Pediatría of Professor Dr. Juan P. Garrahan in Buenos Aires (Argentina).
  • María del Mar Rivas Rodríguez, who has completed her PIR at the Centro de Salud Mental de Getafe (Madrid) and will stay for six months at the NYU Langone Health’s Department of Child and Adolescent Psychiatry in New York (USA).
  • Antonio Rodríguez Moreno, neuroscientist at the Universidad Pablo de Olavide in Seville, who has requested a 12-month stay at the University of Cambridge, Cambridge (United Kingdom).

The Alicia Koplowitz Foundation Short-Stay Scholarships have been awarded annually since 2007 and are aimed at psychiatrists and clinical psychologists with training in the area of childhood or adolescence, neuropediatricians and postdoctoral researchers in the areas of neuroscience, with degrees in medicine, biology or pharmacy. They consist, fundamentally, of financial support for the scholarship holder, since the centers where the research programs are carried out are freely chosen. The aim is to support research in the field of child and youth psychiatry and to expand support for research in the field of neurosciences and neuropediatrics, focusing in particular on early neurodegenerative diseases. The economic endowment is 3,000-4,000 euros per month for stays in foreign hospitals, universities and research institutes that have programs appropriate to the Foundation’s project.

The Evaluation Committee that selected the winning projects was made up of Dr. Lola Picouto, a child psychiatrist and former scholarship holder from the Alicia Koplowitz Foundation; Dr. Laia Villalta, a child and adolescent psychiatrist in the 0 to 5 year old Unit and the Functional Unit for Attention to Sexual Abuse of Minors (UFAM) at the Hospital Sant Joan de Déu in Barcelona and a former scholarship holder from the Alicia Koplowitz Foundation; Dr. Juanjo Carballo, child and adolescent psychiatrist at the Hospital General Universitario Gregorio Marañón in Madrid and a former scholarship holder from the Alicia Koplowitz Foundation; and Dr. Pedro Castro, neuropediatrician at the Pediatrics Department of the Hospital General Universitario Gregorio Marañón in Madrid.

Proa Comunicación collaborates in the organization of the III Madrid SnowZone Championship for journalists

Madrid SnowZone, one of the largest covered snow tracks in the world and the only one in Spain, held the 3rd Madrid SnowZone Championship for journalists on Sunday 22nd April. The third edition has consolidated an essential sports event for the media, which counted on the representation of more than 50 journalists. A total of 26 media enrolled in the event, among which Telecinco, BRAND, RTVE, Cadena SER, Europa Press, Servimedia, Hearst, RNE, Expansión, Esdiario, EFE, Unika FM, Crossing, Tricksnowboard, Cinco días, Cadena Iberian Radio, Nevasport and Travesía.

Pablo Egea (MARCA), in the ski competition, and Carlos Marinho (Unika FM), in the modality of snowboard, were the winners of some tests in which the traditional giant mini slalom was replaced by a small ski / snow circuit cross – in which the participants could measure themselves in timed descends – that served to honor the medal of Regino Hernández. On behalf of the RFEDI, Laro Herrero, 10 times champion of Spain and member of the Olympic team in Sochi 2014 and Pyeongchang 2018 attended. Borja Fadón (Esdiario) and Ismael Díaz (RTVE) completed the podium in the skiing modality. Jorge Gala Díez (RTVE) and Sebastián Méndez (Tricksnowboard) did it in snow. In addition, all the winners received medals, feeling elite athletes on an unforgettable day.


1. Pablo Egea (MARCA) 1ª manga: 16,54 2ª manga: 16,1 TOTAL: 32,64
2. Borja Fadón (Esdiario) 1ª manga: 16,92 2ª manga: 16,28 TOTAL: 33,2
3. Ismael Díaz (RTVE) 1ª manga: 17,97 2ª manga: 17,08 TOTAL: 35,05


1. Carlos Marinho (UnikaFM) 1ª manga: 20,91 2ª manga: 19,74 TOTAL: 40,65
2. Jorge Gala (RTVE) 1ª manga: 22,03 2ª manga: 20,9 TOTAL: 42,93
3. Sebastián Méndez (Tricksnowboard) 1ª manga: 22,85 2ª manga: 21,69 TOTAL: 44,54

The technical management of the championship was carried out by the Tecalp club, a Madrid high level skiing team that managed the refereeing, the chrono and the clinic. In addition, Tecalp will give a competition training for the first three classifieds of skiing, while Toto Chamarro, teacher and rider of Team Madrid SnowZone, will give a master class of freestyle for the first three classifieds of snow on the indoor track of Xanadu.

The winners of the two modalities received a weekend trip to Boí Taull with a ski pass for 2 people thanks to, the website for ski, adventure and relaxation offers in Andorra, the Pyrenees, the Sierra Nevada, the Alps, etc. In addition, they will have the opportunity to receive a masterclass from the National Snow Sports Team, and they have an annual pass for Madrid SnowZone. On the other hand, the second and third of each modality received as a prize a masterclass of the Tecalp Club (skiing mode), and Toto Chamarro (snow), guinness railing 2008 record, plus an annual pass for Madrid SnowZone.

The runners up received an RS Roslain Sport watch, while the third ones were awarded an RS Roslain Sport bracelet. In addition to the three winners of each modality, this edition had a special award in recognition of the best female score, Carolina del Río (Nevasport), which received an RS Roslain Sport watch, a masterclass with Tecalp and an annual Madrid SnowZone pass .

All the participants of the Championship received a welcome pack (in wetbag format) that included: thermal shirt, bracelet balance RS Roslain Sport, liquid wax for skis Nzero 100% ecological (best ecological product of the world of snow at the ISPO 2017 fair), cream ladival urban flow FPS50 and 4 passes of 2h with equipment for Madrid SnowZone. In addition, among all the participants, an experience pack with two Cardinal glasses, a Salomon ski boots of the 2019 season, some Burton snowboard boots of the 2019 season, some snowboard bindings of the SP brand -model Fastec Core- were offered. for The White Days, and an annual pass for Madrid SnowZone.

Javier Villar, general director of Madrid SnowZone, wanted to highlight the transformation of the track to host this edition: “to consolidate the Championship as a benchmark among journalists we thought it necessary to modify the circuit and surprise the more than 50 registered who wanted to join us ” For its part, María González, marketing director of Madrid SnowZone, said that “one more year, the sponsors have been key so that we can reward the participants as they deserved. This year we have been able to win more prizes. “

Jaume Giró highlights the value of reputation in Actualidad Económica

Jaume Giró, president of the ‘Think-Tank’ Corporate Excellence, highlight in Economic News the importance of reputation in corporations. “In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when fake news appear with more notoriety than ever, many people give credibility to things that do not deserve confidence. That’s why two issues are so important. The first is to manage the brand well, the reputation of a company, because it is the brand that sets us apart from other competitors in a market where products and services tend to be almost the same whatever the sector, banking, energy services and journalism, for example. The second is that the professional who is in charge of these matters must be able to intelligently read the social context, “explains Giró. “Beyond the economic sense of the operation, there is always a reading within society. It’s not just about economic profitability “, rivets.

In the same vein Angel Alloza, CEO of Corporate Excelllence, says that “in the past, this differentiation was in the ability to launch products and services objectively superior to those of the competition, which led to the proliferation of a large number of product brands. Today, however, the process of building a corporate brand is much more complex, because it is not based on rational attributes or benefits, but is differentiated from deeper elements of identity: who are you as a company, how are you, why you exist and do what you do. “


Cantabria prepares to host the World Snowshoe Championship

El Campeonato del Mundo de Raquetas de Nieve tendrá lugar por primera vez en España entre el 2 y el 4 de marzo. El teleférico de Fuente Dé, situado en la comarca de Liébana dentro del Parque Nacional de los Picos de Europa, será testigo de un espectáculo único en un paraje donde se realizan numerosas competiciones deportivas tanto estivales como invernales. Read more