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  • Making a brand renowned,
    is a matter of money. Making it
    a loved brand,
    involves communication

    Que una marca sea conocida,
    es cuestión de dinero. Para que
    esa misma marca sea apreciada,
    es cuestión de comunicación

    Que una marca sea conocida,
    es cuestión de dinero. Para que
    esa misma marca sea apreciada,
    es cuestión de comunicación

    Que una marca sea conocida,
    es cuestión de dinero. Para que
    esa misma marca sea apreciada,
    es cuestión de comunicación

    PROA COMUNICACIÓN

    PROA is a PR firm that specialises in strategic communications consulting with a boutique approach.

    Our firm has a solid track record in the design and implementation of national and international campaigns devised to boost the results of companies. We provide bespoke services based on the 32 years’ experience accumulated by the firm’s partners.

    Case studies

    Launch of AlhóndigaBilbao

    The French designer Philippe Starck has carried out in Spain one of his most remarkable projects: the restoration of the Alhóndiga in Bilbao. The renovation of the building, dating from...
    Read More →
    Dossier en pdf

    Positioning of Allianz Global Investors

    In 2008 Allianz Global Investors, one of the biggest and most specialised asset management companies in the world, opened an office in Spain. The local market was already a mature...
    Read More →
    Dossier en pdf

    Willis strategic positioning

    Willis is one of the main insurance brokers in the world, with offices in 120 countries. With more than 190 years of history, it has outstanding experience in several industries...
    Read More →
    Dossier en pdf

    Lobbying for the venture capital industry

    EVCA is the European Private Equity and Venture Capital Association. It was created in 1983 and it is headquartered in Brussels. Its goal is to promote, facilitate and represent the...
    Read More →
    Dossier en pdf

    Communication Campaign for Room Mate Hotels

    Room Mate Hotels is a design hotel chain founded and chaired by Enrique Sarasola. The philosophy behind this company is that the best way to travel is by visiting friends...
    Read More →
    Dossier en pdf

    ESTRATEGY

    ESTRATEGY

    We are an independent strategic communications consultancy with a boutique approach: closer proximity=results optimization.

    We devise and implement bespoke PR programmes using independent and external analysis in order to change perceptions & attitudes.

    We carry out efficient planning that acts in support of broader business development goals.

    We co-ordinate high-demanding projects at the highest level.

    Read More

    Experience

    Experience

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    Read More

    Specialisation

    Specialisation

    We are an independent strategic communications consultancy with a boutique approach: closer proximity=results optimization.

    We devise and implement bespoke PR programmes using independent and external analysis in order to change perceptions & attitudes.

    We carry out efficient planning that acts in support of broader business development goals.

    We co-ordinate high-demanding projects at the highest level.

    Read More

    Company

    Know How

    We have a deep understanding of the Spanish media, as well as our own specific methodology which enables us to provide high-added value services to our clients: Strategic Communications Programmes, Financial Communications, Crisis Management, Media Training, Market Reports, e-Communications, etc.

    Client Commitment

    What sets up apart is our commitment to clients. 90% of them have been recommended to PROA by current or past clients, which makes our level of referred business unique.

    Excellence

    We pride ourselves in providing quality services that are second to none in the Spanish market. Our work is constantly supervised and monitored. We also have our own professional guidelines and methodology, which must be compulsory followed.

    Flexibility

    Our business model allows us to have a flexible approach. Depending on the situation, and on the client’s specific requirements, we can work either from their premises or ours.

    Independence

    We are a privately owned and independent firm, thus allowing us to be critical in our judgment and work. We can therefore freely choose our business partners depending on the specific needs of each client and the supply of the market.

    Confidentiality

    We deal with sensitive and confidential information on a daily basis. That is why we always include a specific non-disclosure clause in our agreements with clients and take the appropriate measures to securely store our data.

    SERVICES

    Strategic Communications Consultancy

    Integrated Communications

    Market reports

    We provide an integrated service that covers the whole spectrum of strategic communications: Corporate Communications (External & Internal), Financial Communications, Crisis Management, Media Training, Public Affairs, Reputation Management, etc.

    Our programmes are designed to meet the specific characteristics & needs of each client. We can deliver comprehensive and integrated communications programmes, from inception to implementation, with a strategic approach.

    Our clients are always provided with a senior consultant who is in charge of coordinating and managing teams, both internally and externally.

    At PROA we ensure that all our services and communications tools are carefully integrated and harmoniously managed: PR Consulting Services; Media Relations; Crisis Management; Media Training; Reputation Management; Market Reports; CSR and CR Reports; Communications Audits (external and internal); Speaker Opportunities; Sponsorship Management; e-Communications.

    One of the services that sets PROA apart is the production of independent financial and market reports.

    We have a specific and devoted team that carries out studies and provides analysis on different markets.

    These reports are developed with PROA’s own methodology based on our information processing know-how.

    This service provides an added value to any company or institution:

    To generate new business.
    To become a valuable reference in their sectors.

    The subsequent distribution of these client-linked reports is a good example of a successful contribution to their respective markets.

    Case studies

    Launch of AlhóndigaBilbao

    The French designer Philippe Starck has carried out in Spain one of his most remarkable projects: the restoration of the Alhóndiga in Bilbao. The renovation of the building, dating from 1909, was commissioned by the Bilbao city council in order to transform it in the latest cultural landmark and tourist attraction of the city.

    Goal: Project launch, grand opening and media positioning of AlhóndigaBilbao as the city’s latest landmark.

    • Communications mix:One-to-one briefings with national and international media.
    • Interview negotiation with the press.
    • Press kits and collateral.
    • Co-ordination of international media efforts.

    The programme implementation was co-ordinated with AlhóndigaBilbao in-house communications department.

    Results: AlhóndigaBilbao has become the flagship project of the city council and one of the most famous landmarks in Bilbao.

    Dossier en pdf

    Positioning of Allianz Global Investors

    In 2008 Allianz Global Investors, one of the biggest and most specialised asset management companies in the world, opened an office in Spain. The local market was already a mature one, that is why it was essential to create a strategic positioning for the firm.

    Goal: To position Allianz Global Investors as one of the biggest asset management groups in the world; to raise the media profile of its MD in Spain; and to promote its fund management know-how.

    Communications mix:

    • One-to-one meetings with financial and specialist media.
    • Interview negotiation with the press.
    • Drafting of opinion articles.
    • Report production & distribution.
    • Press releases.

    Results: Allianz Global Investors was positioned in the Spanish media as one of the most relevant players in the industry.

    Dossier en pdf

    Willis strategic positioning

    Willis is one of the main insurance brokers in the world, with offices in 120 countries. With more than 190 years of history, it has outstanding experience in several industries and sectors, such as energy, building, environment, employee remuneration, civil responsibility, health, credit and security, mergers and acquisitions, public administration, engineering, and public health.

    Goal: To become a reference point for the media in the Spanish market and to strategically position the company’s business lines.

    Communications mix:

    • One-to-one meetings with journalists.
    • Interview negotiation with the press.
    • Drafting of opinion articles.
    • Report production & distribution.
    • Press releases.
    • Regional road shows.

    Results: Willis Iberia was positioned as one of the most prestigious and innovative insurance brokers in the local market.

    Dossier en pdf