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Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the need to verify information in a context, that of social networks, where all kinds of content circulate.

Lourdes Garzón held the position of director of Vanity Fair Spain since its launch in 2006, and simultaneously of the Mexican edition since 2015. Under her leadership, the Vanity Fair Person of the Year award was created, the Vanity Fair Breakfasts were launched and exhibitions were organised.

Garzón began her professional career at the newspaper El Mundo and later joined Marie Claire magazine as deputy editor. She has collaborated on various radio and television programmes, such as "Espejo Público" on Antena 3 TV, "Las Mañanas" on Cuatro and "En días como hoy" on RNE.

Since 2015, it has been part of the Communication Advisory Board of the European University.

Pablo de Villota -- Communication lessons that Formula 1 and Marc Gené could give to Alberto Garzón

It is not the first time that when the Minister for Consumer Affairs, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were...

Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, to achieve the necessary balance...

-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? A new article in El Confidencial analyses how cycling, and specifically women's cycling, has experienced significant growth since the pandemic. The Giant group, the world's largest manufacturer, which maintains a clear policy through its...

Pablo D'Ors: time has to be lived, not taken advantage of

On 5 March, a new edition of the PROA Communication Observatory was held. On this occasion, the guest speaker was the writer and priest Pablo D'Ors, who spoke to a group of businessmen and representatives of civil society about silence and the word. D'Ors is...

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Digital Communication
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Engineering and R&D
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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.