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Ben Kendall highlights the importance of corporate storytelling at the Proa Communication Observatories

Last Thursday, April 26, a new edition of the Observatorio Proa de la Comunicación was held, which was presented by Ben Kendall (CEO of Warren Films): ‘The storytelling in corporate management’. “Storytelling is prevailing in the business environment in response to the fact that we live in the economy of attention and meaning. That is, we have created a world that constantly emits messages that we can not assume in its entirety. We only stay with those who bring meaning to our lives. Therefore, get the attention of our interlocutors is a treasure to conquer by those who want to get their messages and proposals of value, “he said. Read more