Pamplona, 1964. Javier has a degree in Journalism from the University of Navarra and holds the European Financial Advisor certificate, EFA. He started his professional career in 1988 in Diario Expansión, and later he worked in regional papers, such as El Dia 16 de Baleares, El Norte de Castilla, and also Reuters Agency. He joined Banco Banif Banqueros Personales in 1997 as its Communication Manager. From then until 2016, he managed the communication of Santander Group’s private banking business, working in coordination with specialized teams in the countries and the corporate areas of Banco Santander. He has specialized in brand positioning: in 1997, for the launch of Banif Banqueros Personales, in 2000 for the merger of BSN and Banif, in 2008 for the launch of Santander Private Banking. In 2017 he launched a personal project, to provide communications consulting for financial and investment companies . In 2018, he joined Proa Comunicación as a collaborator.