Santander, 1974. Valvanuz holds a law degree from the University of Cantabria and started her professional career 16 years ago in Llorente & Cuenca. She worked for clients like Self Trade, Philip Morris, Colgate and Telefónica. She joined Porter Novelli as Account Director in the technology and consumer areas. For nine years she worked in the PR boutique MC Dilo where she has designed and executed PR plans for Spanish and international clients like eDreams, Altran, La Sirena, Hotel Alfonso XIII, Hotel Maria Cristina, Madrid SnowZone, 3i, KPMG, Nec.