Actualidad

Yago de la Cierva —— «Without good communication during a crisis, the problem is not solved»

Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation.

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Comunicación y public affairs

Alfonso Lopez, fundador de Reti España, compañía de comunicación estratégica líder en Lobbying, Government Affairs y Media Relations, detalla qué valor aportan las compañías de perfil boutique, qué es Reti España y las sinergias entre la comunicación y public affairs, anunciando el acuerdo de colaboración entre Proa Comunicación y Reti....

Manuel García Ramírez —— COVID-19 and the different types of security

Security is generally thought to be only physical, and in some cases logical if it affects programs or technology. But people are always the ultimate......

The «Google tax», a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called «Google tax»). In line with the proposed EU Directive, the Council of...

Why it is Important to Learn how to Debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debate skills and the need for countries like Spain or Italy to reinforce their practice in the education system. In addition, he details why the skills that that he learned are important due to the level of debate in...

José Antonio Rodríguez Piedrabuena —— ¿Cómo se defiende nuestro cuerpo del COVID-19?

Cuando entra un patógeno, el hígado forma parte del ejercito para eliminarlo. Acelera su metabolismo aumentando la producción de proteínas, en este caso......

Doubles on Scorched Earth

Situated at an intermediate yet uncertain (and apparently capricious) point between the parliamentary debate and the party rally, the television debates have been incrementing in multiples of two: two debates for the frontrunners, two debates for other candidates (for Barcelona, for example, on RTVE and TV3), the debates conventionally between...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.