Informe BCG <span class="dash">——</span> The growing demand for female digital talent
The demand for digital talent is currently very high, and is growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of college graduates in the science, technology, engineering and […]
José Antonio R. Piedrabuena <span class="dash">——</span> It’s the citizens’ fault
The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that September “generates a growing sense of fear and desolation because of the progressive increase in serious cases that threatens to flood our health centers, emergencies and hospitals. A resentment of […]
Informe BCG <span class="dash">——</span> The amazing value of forests
The current value of the world’s forests ranges from $50 to $150 billion, the most important component of which is their role in regulating the climate. However, a new report by the Boston Consulting Group (BCG), The Staggering Value of Forests-And How to Save Them, reveals that a number of threats, especially land use change […]
<span class="dash">——</span> Gamma Health relies on PROA for mask communication to inactivate COVID-19
Gamma Health, a Spanish company of DiggiaGroup, specialized in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19. Gamma Health has ensured the exclusive online distribution of this mask in Spain, which has been […]
José Antonio R. Piedrabuena <span class="dash">——</span> Summer diet
A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an article that may seem strange, but it gives me no idea what to see people with their water bottles and the possibility of overloading the kidney. That can and should […]
Informe BCG <span class="dash">——</span> 65% of Spanish freelancers believe that the health emergency will bring them more projects
Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation, the general paralysis of contracting […]
BCG Report <span class="dash">——</span> Women are key to new ways of working and leading
Today’s business environment demands new ways of working and leading, and, especially at this time, companies need leaders who focus all their attention on people, who are empathetic and who are committed to communication, collaboration and teamwork. These skills have become increasingly important in recent years, but the COVID-19 pandemic (along with the economic crisis […]
Rocío Ledesma del Fresno <span class="dash">——</span> Financial awareness: money management skills
Many of us wonder what is the secret behind the winners. Success is not a matter of luck or chance: behind a successful person there is a great effort achieved over the years and cultivating habits that make them be in the place they deserve. And this applies to all areas of life, both professional […]
José Antonio R. Piedrabuena <span class="dash">——</span> The global problem of having politicians
They create a distrustful and disoriented society that does not know where the truth is because polarization and psychopathic deception have been cultivated and used as their crutch and support. Situated in negligence, authoritarianism or in an ideology that could not be developed within a consensus, a unity, a common project for the future, a […]
José Ramón Barros Cabalar <span class="dash">——</span> The new Cold War: China, systemic rival of the West
The resurgence of China is a well-known fact. Three facts are enough to illustrate this: the Asian giant accounts for 16.5% of the world economy, it is the recipient of 35% of the European Union’s exports and in terms of purchasing power parity it is already the world’s leading economy. However, China is not just […]
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