Lorena Saura —— There is no culture without communication
“There is no communication without culture, and no culture without communication.” Umberto Eco As Umberto Eco rightly pointed out, “there is no communication without culture, nor culture without communication”. Communication and culture are intrinsically related from the first moment in which communicating is part of one’s own culture and one’s own cultural object. When we […]
Victoria Ortega: The technological transformation in justice is absolutely necessary
Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA‘s managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector . In this interview, Ortega affirms that the role of […]
Luis Abril: “For things to go well outside, you have to do it very well inside”
Luis Abril, economist, lawyer and consultant, talks with Lucía Casanueva, PROA‘s managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces. In this interview, Abril affirms that the image of a great company is shaped by all interest groups and that communication agencies must know […]
Pablo de Villota —— Chronicle of the presentation of the book biography of Emilio de Villota
Last week we had the honor of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at the end of the seventies, […]
“We are the ideal supplier for subsidiaries of multinationals and for the Spanish medium-sized company”
At PROA we are very aware of our DNA as a boutique company. After eleven years closely advising national and international clients, our managers, Valvanuz Serna-Ruíz and Lucía Casanueva reaffirm the importance of a personalized and high-quality service as a hallmark, in an interview with Dircomfidencial. To read the full interview, click here.
José Antonio R. Piedrabuena —— Interview with Raquel Rodríguez, CEO of INSYTE
Dr. José Antonio Rodríguez Piedrabuena interviews Raquel Rodríguez, CEO of INSYTE, about her role as CEO in a technology company and the challenges posed by the new normal. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source
Pilar Urbano —— Does a journalist have the right to silence?
The motto “report rigorously, without favor and without fear” says almost everything about information. The rigor requires investigation, contrast of versions, documentation and testimonial, written, sound or graphic evidence … that endorse what is reported. The no favor points directly to neutrality, fairness, objectivity, without personal interests or the information company mediating or biasing the […]
—— BCG Women’s Boot Camp Spain
Boston Consulting Group (BCG) will hold the 3rd BCG Women’s Boot Camp Spain from June 22 to 24, an event aimed at female university students from all over Spain that offers the opportunity to learn first-hand how to generate value, impact and change the world from consulting strategic. Oriented towards university students of any branch, […]
Borja Milans del Bosch: “A good leader works from honesty and honesty”
Borja Milans del Bosch y de Oliva, a great connoisseur of the world of training, business and coaching, is an executive and team coach. After graduating in US marketing in Madrid, he followed the business consulting path and is known for his energy and drive on every project. In a new video, he talks to […]
PROA analysis: the debate under examination
The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate of two of the candidates […]
