Blog

Millennials vs. Baby Boomers

When the children of your first classmates start arriving at…
15 February, 2019/by Mario Vega

What do Corporate Banking Customers Want?

What are the current needs of corporate banking customers? To…
15 February, 2019/by Mario Vega

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated…
8 February, 2019/by Mario Vega

Venezuela in Eight Days

The Venezuelan crisis won’t be solved in eight days, although…
30 January, 2019/by Mario Vega

Key Steps for the Banking Sector to Improve its Reputation

The latest scandals involving large banks picked up by the press…
30 January, 2019/by Mario Vega

To Communicate Real Estate Investment is to Reinforce its Growth

Despite the uncertainties, the Spanish economy continues to enjoy…
24 January, 2019/by Mario Vega

Relate to excite the public, the most used strategy in 2018

Now that we´re in mid-January, we can take a few minutes to…
17 January, 2019/by Proa Comunicación

Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain…
17 January, 2019/by Proa Comunicación

2019, the Year of Legal Innovation

Nobody denies that 2018 had been, from a legal point of view,…
8 January, 2019/by Proa Comunicación

Innovation and Communication, the perfect tandem

The vast majority of the professional disciplines that make up…
28 November, 2018/by Proa Comunicación

Branded content, an efficient tool for business communication

Digitization has transformed the way companies communicate their…
20 November, 2018/by Proa Comunicación

Public affairs: without trust there will never be influence

The management of Public Affairs has become an indispensable…
15 November, 2018/by Proa Comunicación

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