The Boeing 737 Crisis and Our Future

We must rejoice in the rapid and coordinated response of the…
19 March, 2019/by Mario Vega

Communication and Creative Strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación,…
19 March, 2019/by Mario Vega

A Checkmate to King Steven Spielberg

That every communication campaign has to be sustained…
19 March, 2019/by Mario Vega

Find Me a Foe and I’ll Win

If there have been two outrageous episodes of the fake news being…
19 March, 2019/by Mario Vega

Financial Communication: A Tool for Business Growth

Javier Ferrer, Director of the Financial Communication at the…
19 March, 2019/by Mario Vega

Marketing Outsourcing: A Solution for Businesses

In Spain, SMEs and independent ventures represent virtually the…
19 March, 2019/by Mario Vega

10 Keys to Understanding Audiovisual Content Consumption in Spain

The Communication Companies and Markets Investigation Group (GIMEC)…
19 March, 2019/by Mario Vega

Communication, key to the repositioning of investment advisors in the face of Mifid II

The entry into force of Mifid II on January 1, 2018 is causing…
5 March, 2019/by Mario Vega

Digitally Native Brands

In recent years we have seen numerous examples of digitally native…
4 March, 2019/by Mario Vega

The 2019 Oscars: the Communication and Rectification of an Academy Intoxicated of Itself

Not necessarily everything that entails the Oscars has a cinematographic…
4 March, 2019/by Mario Vega

The Importance of a Bank’s Reputation

Joaquín Maudos, Professor at the University of Valencia and…
25 February, 2019/by Mario Vega

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