Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the digital environment. An environment, by the way, which is in constant change and in which new and better tools appear every day with which companies can connect with their audiences.
Digital communication is important for companies for two main reasons:
- It is the best channel to maintain a constant flow of information and therefore allows us to obtain much needed feedback from both external and internal audiences
- It is the ideal platform to connect with our audiences and transmit our messages to audiences that we would not otherwise reach.