For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze depthly the social and economic contexts, and to leave the areas where investment is concentrated -in general, the big cities- and explore new areas. It is also important to take great care of their public image and reputation, through a good advice on public communications and the identification of appropriate partnerships, and options for an optimal implementation. PROA and ABDC have the experience and capacity to facilitate these – not always simple – transitions.
—— Conversation with Sergio López-Rivera, Oscar winner
Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who