Marcos de Quinto —— “The important thing in communication is to be different”

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career. Finally, he highlights the fundamental role of communication in this context: “The important thing in communication is to be different”.

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