Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean when he talks about storytelling, how it can be applied in the corporate sphere, what a storytelling class consists of as well as what kinds of skills are learned.