Communicating the brand purpose contributes more than ever to a company’s reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

—— Conversation with Sergio López-Rivera, Oscar winner
Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who