Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of Crisis Communicación at Proa Communiaction, after a presentation from Raimundo Herráiz, Director of the Madrid Emergency Coordination Center during the attack on 11M. This lecture took place at the Observatorio ‘Public Emergencies: lessons on prevention and planning for professionals and directors.’ The event was organized by Proa Comunicación with management collaboration from Club Excelencia on Friday November 8th in the Club Financiero Génova.
Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who