“The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view,” Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at Proa’s Observatorio that took place Monday October 21st. This was her response to a question from one of the directors attending the event, after she gave an overview of her career path, presented by Iñaki Ortega, the director of Deusto Business School in Madrid and Lucía Casanueva and Valvanuz Serna, the founding partners of Proa Comunicación.

—— Conversation with Sergio López-Rivera, Oscar winner
Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who