Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of different social actors. More than ever, the convergence between public interests and private interests today is a reality. This convergence, this alignment of interests must accommodate the interests of some and others to achieve the prosperity of our society.
Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who