Yago de la Cierva —— “Without good communication during a crisis, the problem is not solved”

Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation.

This text may be reproduced provided that PROA is mentioned as the original source