Friday, October 26th, a new edition of the Observatorios de PROA Comunicación will be held at Degussa’s headquarters. Borja Bergareche, Chief Innovation Officer at Vocento, will take part in the presentation: ‘Profitable journalism in the era of fake news and Silicon Valley platforms’.
In the era of fake news, the value of information and credibility has acquired a new dimension. The media, in their aim to adapt to the challenges presented by the digital environment, have to look for other formulas to make their contents profitable. Innovation is no longer an option, but an obligation.
Borja Bergareche has led the creation of the new Vocento Media Lab and is responsible for driving the company’s digital transformation strategy and innovation projects. A lawyer and journalist, he has been the deputy digital director, London correspondent and the Senior International Editor of the newspaper ABC, and has also written for El Correo (Bilbao), El País and La Nación (Buenos Aires).
At the international level, he is a member of the Advisory Council for Europe of the Committee to Protect Journalists (CPJ) in New York, and in 2011 he published “Wikileaks Confidential”, reflecting on the implications of leaks for the press and international diplomacy. In the past he has worked as an advisor for international and constitutional affairs in the European Parliament and the European Commission.
In the academic field, he is a journalism professor at La Universidad CEU San Pablo in Madrid and teaches classes for ABC/Complutense´s master’s degree in Journalism. He has a degree in Law from the University of Deusto (Bilbao) and a master’s degree in International Relations from Columbia University (New York), with a Fulbright scholarship.