—— Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction of this VIDEO is possible […]

—— PROA appoints Juan Ramón Corpas as account manager

PROA reinforces its team with a multidisciplinary profile with the aim of providing service and attracting clients who work in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from the University of Navarra and […]

Informe BCG – It’s time to Reimagine Diversity, Equity & Inclusion

Companies must address the multiplicity of identities of diversity, equity and inclusion by redefining and understanding the needs of each individual, looking for patterns of difference, and devising solutions that address differences holistically, according to a new report from Boston Consulting Group (BCG). With more than 25,000 responses from 12 countries, the report, titled It’s […]

Roberto Ruiz Ballesteros: “Public opinion has to be fair”

Roberto Ruiz Ballesteros, a journalist specialized in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: “When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige can sink irreparably. A good […]

Álvaro Nieto – Biased neutrals

Access Álvaro Nieto‘s blog The concept of ‘fake news’, which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are responsible for preparing the news, […]

Almar Consulting chooses PROA to manage its corporate communication strategy

ALMAR CONSULTING, a leading Spanish company in architecture and engineering services specialized in project management, places its trust in PROA for the development and execution of its corporate communication strategy. About to complete its first ten years of life, ALMAR CONSULTING is specialized in advising and technical management of any real estate asset and has […]

Informe BCG – Global Risk 2021: Building a Stronger, Healthier Bank

Banks should strengthen their risk management capabilities and prepare for the impact of substantial loan losses in the coming months, as the completion of government aid programs reveals the financial impact of the pandemic, according to a new report from Boston Consulting Group (BCG). The report, entitled Global Risk 2021: Building a Stronger, Healthier Bank, […]

“The most diverse organizations have a competitive advantage in their markets”

“The most diverse organizations have a competitive advantage in their markets,” said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the ‘Report to promote the creation of value and equality in companies: proposals to move forward’, which has had the support of PROA and Deusto Business School, at whose headquarters […]

Cristina García Alonso —— Communicate insurance in uncertain times

To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialized media on a daily basis. Although it is true that, since the onset of the pandemic, CSR […]