<span class="dash">——</span> PROA appoints Juan Ramón Corpas as account manager

PROA reinforces its team with a multidisciplinary profile with the aim of providing service and attracting clients who work in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from the University of Navarra and […]

Almar Consulting chooses PROA to manage its corporate communication strategy

ALMAR CONSULTING, a leading Spanish company in architecture and engineering services specialized in project management, places its trust in PROA for the development and execution of its corporate communication strategy. About to complete its first ten years of life, ALMAR CONSULTING is specialized in advising and technical management of any real estate asset and has […]

“The most diverse organizations have a competitive advantage in their markets”

“The most diverse organizations have a competitive advantage in their markets,” said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the ‘Report to promote the creation of value and equality in companies: proposals to move forward’, which has had the support of PROA and Deusto Business School, at whose headquarters […]

Lorena Saura <span class="dash">——</span> There is no culture without communication

“There is no communication without culture, and no culture without communication.” Umberto Eco As Umberto Eco rightly pointed out, “there is no communication without culture, nor culture without communication”. Communication and culture are intrinsically related from the first moment in which communicating is part of one’s own culture and one’s own cultural object. When we […]

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA‘s managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector . In this interview, Ortega affirms that the role of […]

Pilar Urbano <span class="dash">——</span> Does a journalist have the right to silence?

The motto “report rigorously, without favor and without fear” says almost everything about information. The rigor requires investigation, contrast of versions, documentation and testimonial, written, sound or graphic evidence … that endorse what is reported. The no favor points directly to neutrality, fairness, objectivity, without personal interests or the information company mediating or biasing the […]

<span class="dash">——</span> Women’s cycling: the rise of two wheels during the pandemic

Are unisex bikes actually men’s bikes? A new article by El Confidencial analyzes how after the pandemic, cycling and specifically women’s cycling has experienced significant growth. The Giant group, the world’s largest manufacturer, which maintains a clear policy through its women’s brand, LIV, the only one with a complete women’s range designed by and for […]