News

  • 21 September 2025
  • 3 min. reading time

Lucía Casanueva creator of "Proa", one of the most important communication consultancy firms in Spain.

"Cantabria is beautiful, but there is no business fabric or competitive market capable of offering professional opportunities". AI is a great revolution, but I believe that the human factor will always be necessary".

Lucía Casanueva is a young entrepreneur from Cantabria who has managed to develop and consolidate her corporate communications company. "Proa" (bow)in Madrid, one of the most important in Spain. With a degree in Information Sciences, with studies and experience in several countries, she is the perfect example of a person born in Santander, with strong roots in the community, who has left her homeland to develop her ideas.

The consultancy firm Proa, which started its activity in 2000, has managed to grow to become one of the most important companies in its sector. In addition, Lucia Casanueva has important projects for the future.

You can read the full interview here:

Source: Cantabria Press

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