Founder of PROA Communication, Lucía Casanueva has built in almost sixteen years a unique agency on the Spanish scene: focused on excellence, strategy and dialogue as the driving force for progress. Her story is that of a woman who turned a vital challenge into a business project with a vocation to transform society.
"Proa is a company that was founded in 2009. I was thirty-three, thirty-four years old at the time, and I had already worked in many multinationals in Spain and the UK," he recalls. "It seemed to me that our ecosystem of communication consultancies was a bit perverse, because of the excessive rotation of consultants on projects. I decided that there was another way of doing things".
This conviction gave rise to our own model, inspired by the methodology of the large American multinationals, but with a differential seal: "We wanted senior professionals to be involved in each project, to understand the client's challenges in depth and to bring real strategic value"..
Today, almost sixteen years later, PROA remains faithful to that original idea: "We want to be a consulting firm with a qualitative, not quantitative, approach. We don't have a very large client portfolio here, but we do have clients who value quality, seniority, excellence and strategic input.
You can read the full interview here: