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Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to «be the biggest, but the best», in a sector which, in their opinion, is destined to start business concentration processes, and to add more and more functions.

The two professionals spoke to DIRCOMFIDENCIAL, from their office near the Palacio de Cibeles in Madrid, to talk about the evolution and prospects of the firm, which provides support to renowned brands from various sectors, with the hope of closing 2025 and 2026 with double-digit growth.

You can read the full interview here:

The coronavirus is a not-so-infectious emotional plague

Flu in Spain in the 2018-2019 season was treated in outpatient clinics and hospitals, discounting those who stayed home and did not consult, 490,000 sick, with 35,000 cases requiring hospitalisation. Other very serious cases were treated in the ICU, 2,500. And, attention, 6,300 died from the flu. I think it...

Fede Segarra: "Communication must add value to the bottom line".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewery group with a presence in more than 100 countries....

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication. "Our genetic programming look for simple, natural pleasures, nothing to do with what we can find...

Proa Comunicación organises the 3rd National Snow Sports Awards

For the third consecutive year, Proa Comunicación has collaborated in the organisation of the National Snow Sports Awards. Awarded by Madrid SnowZone and the RFEDI-Spainsnow, the third edition was held last Friday 15th November in the renovated facilities of the indoor snow resort. Sportsmen and...

Jordi Sevilla and experts from the electricity sector defend the extension of nuclear power plants in the face of the risk of a blackout

PROA Comunicación's Dialogue entitled "Reinforcing the energy transition: grids and renewable gases", brought together Jordi Sevilla, former Minister of Public Administrations and former President of Red Eléctrica de España; Marta Castro, Director of Regulation at Aelec; Laurent Clech, General Manager at VINCI Energies Spain; Óscar Balseiro, Secretary General of the Spanish Electricity Regulatory Authority (Aelec) and...

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