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The purpose of self-telling: don't forget to tell the story

Somewhere it is written that in 1904, i.e. less than three years after that, from the Poldhu station, Guglielmo Marconi to send the first ever radio signal in Morse code, Nikola Tesla started one of those dramatic fights that I suppose could be filmed with Adrien Brody of the protagonist.

The story, as told, has everything to fill a couple of trailers, at least. In 1909, Marconi won the Nobel Prize for Physics thanks to this achievement. In 1943, that is, 34 years later, Tesla died without much glory and, we suppose, with a great deal of grief. A few months later, the US Supreme Court handed down a judgement which, depending on how you look at it, was to corroborate that the Italian enjoyed for too many decades the misleading recognition as the undoubted father of the invention.. And today some argue that this honour should have gone to Tesla from the start.

Anyway, it's anyone's guess. What is undeniable is that in the 21st century the hapless Serbian inventor has named half of the world's taxis after him. And also that the controversy is not over. Rivers of ink are still flowing. There are still rivers of ink flowing about it, and some (we don't know which ones) are being hotly debated at dinner tables. And the most circumspect minds are immersed in the most profound digressions, without finding anything even resembling a satisfactory answer. Who is more the father of an idea, the one who thinks it or the one who executes it? What does it mean to execute it well?

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Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

Borja Bergareche: "Fake news is a problem of news distribution by algorithms rather than information quality".

"We must differentiate between fake news and disinformation", warned Borja Bergareche, director of digital innovation at Vocento, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke on 'Profitable journalism in the era of fake news and Silicon Valley platforms', clarifying the importance of...

BCG Report -- Head, Heart and Hands: the qualities of a leader

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it...

-- The Minister of Justice warns that only 5.3% of law firm directorships are held by women.

"Today, the presence of women is practically equal in the profession, with 44% of women lawyers, however, their presence in the highest positions in the management of law firms is only 5.3%", said the Minister of Justice, Pilar Llop. The minister attended the...

-- Interview with Marta March, Alstom's Human Resources Leader

PROA interviews Alstom's Human Resources leader about this area and her experience in international companies. Together with Ana Heras, Director of Human Resources at PROA, Marta March reflects on internal communication as a key tool for the achievement of a company's objectives and the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.