Asunción Velasco, from PwC: "We are promoting the figure of digital brand ambassadors".

The head of internal communication 02128 cash advance at PricewaterhouseCoopers (PwC), Asunción Velasco, said at the eighth edition of the Proa Communication Observatory: “We want all PwC employees to be ambassadors of our brand”. Specifically, they already have around 130 digital ambassadors for the consultancy firm. They are young people, willing to help us spread the word [...]“.