Proa Comunicación collaborates in the publication of the book "History of Private Banking in Spain: Creators of Prosperity".
Proa Comunicación ha sido una de las empresas que ha colaborado en la edición y producción del libro “Historia de la Banca Privada en España: Creadores de Prosperidad”, que fue presentado en un reciente evento en el Casino de Madrid. La obra hace un repaso por la historia de la Banca Privada en España dividiéndola […]
Private banking: models for growth in a complex environment
Recent estimates published by the consultancy firm DBK on the private banking market in Spain confirm that this continues to be a very attractive niche for operators in this sector. According to its latest report, by the end of 2019, the total volume will reach 480,000 million euros, and there will be 420,000 people whose level of wealth is [...]
Current challenges in private banking and keys to effective business communication
The private banking business in Spain continues to be an attractive niche for the financial sector. According to the consultancy firm DBK, at the end of 2017 the assets under management of clients with financial assets of at least 300,000 euros amounted to 450,000 million euros. A group of almost 400,000 people, most of whom live in Spain, [...]
Communication, a lever for private banking growth
One of the greatest challenges for financial communication professionals is to help private banking institutions achieve their business objectives. A challenge that, after more than 20 years managing the reputation of private banking entities, asset managers, brokers and insurance companies, has proven to be achievable. Double [...]