-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications
The international Women Presidents Organisation (WPO) echoed the presentation of the report La nueva comunicación y marketing empresarial en tiempos de postpandemia, crisis económica y guerra (The new business communication and marketing in times of post-pandemic, economic crisis and war), written by José Antonio Zarzalejos in collaboration with PROA. Likewise, through its global newsletter aimed at women business leaders, WPO publicised the creation of the [...]
Cristina García Alonso -- Communicating safety in times of uncertainty
To talk about communication in the insurance sector is to talk about, among other things, studies, rankings, investments, industry events, results, appointments, CSR initiatives and products, lots of products. At least, these are the types of information that proliferate most in the specialised media on a daily basis. While it is true that, since the outbreak of the pandemic, the issues of [...]
Lorena Saura -- No culture without communication
"There is no communication without culture, and no culture without communication. Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, and no culture without communication". Communication and culture are intrinsically related from the very first moment in which communicating is part of culture itself and of the cultural object itself. When [...]
Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota
Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the vicissitudes of a Spaniard trying to make his way in the then inaccessible world of Formula 1 at the end of the [...]
Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.
Pablo de Villota, head of Sports Sponsorship at PROA, writes an article for El Confidencial on the need to attract a young audience for F1 drivers and media return, which is forcing them to enter into a dynamic that is also distorting the sporting side. Drivers and fans loyal to [...]
Lucía Casanueva -- Towards a new model of leadership
Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, achieve the necessary balance in senior management. From [...]
Lucía Casanueva -- "I think the time has come to look at the world in women's terms.
Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which excellence was sought and in which [...]
Valvanuz Serna-- Recommendations for organisations in a post-COVID world
Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. It has been a year since the coronavirus hit us hard [...]
-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria
Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. The employees who keep their jobs [...]
Lucía Casanueva -- Entrepreneurs as a solution
Entrepreneurs are setting an example of how to deal with a crisis like the current one. Much of our analysis is based on experience and on the experience of...
Rethinking communication
In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew ideas. Cleansing the mind and thinking about how to live in an altered world is [...]".
The power of communication in times of crisis of confidence
In these days of uncertainty and physical separation, communication within corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and financial markets, because in addition to ensuring their safety, the way in which […]