Álvaro Nieto - Biased neutrals
Access Álvaro Nieto's blog The concept of ‘fake news‘, which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are responsible for preparing the news, [...]
Álvaro Nieto - Damn neutrals
Access Álvaro Nieto's blog The concept of ‘fake news’, which has become so fashionable in recent times, contains a terrible message in its very name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, given that it is the media that are in charge of [...]
Pilar Urbano -- Does a journalist have the right to remain silent?
The slogan ‘report with rigour, without favour and without fear’ says almost everything about information. Rigour requires research, the checking of versions, documentation and testimonial, written, audio or graphic evidence... to back up what is reported. Without favour points directly to neutrality, fairness, objectivity, without personal interests or those of the news company [...].
Pilar Urbano -- Does a journalist have the right to silence?
The motto «report rigorously, without favour and without fear» says almost everything about information. The rigor requires investigation, contrast of versions, documentation and testimonial, written, sound or graphic evidence ... that endorse what is reported. The no favor points directly to neutrality, fairness, objectivity, without personal interests or the information company mediating or biasing the [...]
Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest
Forty years ago, Formula 1 went through a crisis similar to the one currently affecting European professional football with the introduction of the Super League. In that clash between ‘commercialists’ and ‘federationists’, neither side emerged victorious, forcing both parties to reach an agreement. Will the same thing happen now? Formula 1 has experienced conflicts very similar to those currently affecting [...]
Barbara Yuste-- "The data provides scientific evidence, not opinions, but facts".
The debate on the contributions of Big Data and AI has focused on business within organisations, but they are becoming increasingly important for companies' communication strategies. Our Digital Area Manager, Bárbara Yuste, analyses the benefits that the use of Big Data and AI can bring to [...]
Barbara Yuste-- Why all social networks want us to watch stories
The «story» format popularised by platforms such as Instagram, although Snapchat did it previously, has been transferred to other networks such as Twitter and LinkedIn. Our Digital Area Manager, Bárbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne. To read the full article [...]
-- Is internal communication a fad?
That is the question some people ask themselves, thinking that this is the case and therefore there is no need to invest in it because it will not last. But they are wrong. Internal communication existed before the pandemic (although it is true that the pandemic made it more valuable) and it will continue after the pandemic, when we manage to [...]
Candela Gómez -- Instagram wins the game
Today, due to digital transformation, social networks have become more than just a means of communication. They have evolved in such a way that they not only influence social or personal relationships, but also the way we do business. We can measure engagement in a quicker way, marked by the [...]
Fabiola Vásquez Gómez -- Solidarity in communication
For almost a whole year, people have been alone in their homes and some, the lucky ones, with their families. As a result of this situation, brands have sought to take advantage of the vacuum for their communication, which is why solidarity is presented as a necessary asset to overcome the crisis.