Why spokespersons' training is important
Carlos Salas, Proa Comunicación's trainer, explains seven reasons to understand why spokepersons' training is important. Proa Comunicación offers a spokepersons' training course for any company's situation. It consists of preparing the spokepersons to manage situations where communications' skills are required.
Storytelling in the Business Environment
Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean when he talks about storytelling, [...]