Ricardo Cuevas García -- SORA: Limited AI, unlimited humans
Our account director Ricardo Cuevas García has written in PRECISA/MENTE the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, communication managers and professionals should embrace its adoption with logic and respect.
José Antonio Rodríguez Piedrabuena -- Why does the brain refuse to change?
Our brains are not looking for the truth, but for everything to be coherent is what is true for them. And they become entrenched there. Once we are committed to something coherent, the whole potential of our mind begins to mobilise, which will defend that coherence as the truth. It will no longer be necessary to continue expending energy, or to modify the architecture [...]
PROA manages the communication of the event 'Better companies, better democracy' of the think tank Ethosfera.
Last Thursday, June 2, Ethosfera organised the event 'Better companies, better democracy' in which it presented its report 'Five ethical debates for the future of Spain'. An event that counted with the collaboration of PROA for the management of communication and its digital strategy. Held at the Círculo de Bellas [...]