In a polarised context, crises have an even more uncertain end.
There are a series of strategies and methodologies for creating powerful stories that achieve the objectives pursued, from the linguistic, focused 100% on the quality of the message, its conceptualisation and who is the spokesperson, to managing details so minimal that they even have to do with neuroscience. [...]
Fede Segarra: "Communication must add value to the bottom line".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewing group with a presence in more than 130 countries. Segarra [...]
Valvanuz Serna Ruiz-- The Art of Communication in the Real Estate Sector: Strategies, Models and Tools
Real estate is one of the most dynamic and complex sectors in the global economy. From developers to mortgage brokers, the sector encompasses a wide range of business models, each with its own characteristics and communication needs. For a communications consultancy, working with real estate companies can be a challenge, but [...]
Lourdes Garzón: "We women sit at the table but we have not yet decided on the menu".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Garzón offered a critical view of the stereotypes that exist around [...]
Lucía Casanueva -- The (Good) Reputation
Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".
Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.
Nuestro director de cuentas Ricardo Cuevas García ha publicado en Dircomfidencial una tribuna sobre las peculiaridades de la empresa familiar y aborda qué aspectos deben contemplar en sus estrategias de comunicación. «La transmisión de los valores por parte del dueño suele ser mucho más autentica porque tienden a hacerlo de corazón […] pero esta pasión, por si sola, no […]
Carlos Salas -- "Businesses face the challenge of communicating in the age of distractions".
María González, consultant at PROA Comunicación interviewed Carlos Salas, the firm's Training Director, who has given communication courses to executives from Accenture, KPMG, Repsol, Indra, Gas Natural, Allianz, Google, Baxter, Greenpeace, L'Oréal, Guardia Civil, Telefónica, McKinsey, CNMV, SAS, Hogan Lovells, Mutua Madrileña, Cepsa, Grupo Santander, BBVA and GS Inima, among others.
Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors
Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can mean a drag on its future development. But becoming a listed company also means obtaining financing, resolving the generational handover in a family business, [...]
Lucía Casanueva -- Disinformation
Álvaro Merino -- "In a high-performance team, talent must have a collective essence".
Álvaro Merino, expert in leadership, talent and team organisation. In 2016, he participated as academic director in the launch of the Real Madrid University School alongside Jorge Valdano. He is the driving force behind the company 3’59, from where he provides comprehensive solutions to business and sports organisations and accompanies sportsmen and women in their future challenges. In addition, he [...]
Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".
There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising production costs. The complex [...]
Lucía Casanueva--Listening with the eyes
We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats offered to us by the technologies of today's [...]