Lucía Casanueva -- Entrepreneurs as a solution
Entrepreneurs are setting an example of how to deal with a crisis like the current one. Much of our analysis is based on experience and on the experience of...
Innovation is no longer an option
Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the post-COVID-19 ‘new situation’ points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and cross-cutting factor in the processes [...]
Rethinking communication
In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew ideas. Cleansing the mind and thinking about how to live in an altered world is [...]".
Artificial intelligence, the big revolution for business
All technology experts agree that artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the Spanish case, although companies are aware of the value of this revolution, they are still quite cautious in the incorporation of this [...]