Rethinking communication
In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: "one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and thinking about how to live [...]
Challenges of the global economy in the decade 2020-2030
In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each crisis is different, there are [...]
The crises that are coming
No, I'm not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end point of the communicator's burden. Anticipation will help us spend time on prevention, and if something cannot be [...]
AI, a great revolution for businesses
Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, are still quite cautious about implementing this technology in their organizations, staying in most cases [...]