-- Communication, a tool for risk management
Our Account Director, Cristina García Alonso, has published an article in SegurosNews about how a communication policy is a fundamental tool for companies when it comes to managing risks and their reputation. Have you ever heard about an appointment in your company through the media before it was made?
BCG Report -- 37% of non-office employees could leave in the next 6 months
37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, retail, manufacturing, healthcare, construction, retailing, manufacturing and [...]
Javier Eizaguirre -- Sailing the seas of trust
"Good sailors are forged in rough waters not in dry harbour..." "87% of employees are disengaged" (Oxford Economics' Workforce of 2020) Other sources raise this figure even higher... In Europe and Spain it is close to 90% and 93% respectively" (Gallup's State of the Global Workplace 2017) "Misinformation fuels disengagement [....]
PROA manages the communication of the event 'Better companies, better democracy' of the think tank Ethosfera.
Last Thursday, June 2, Ethosfera organised the event 'Better companies, better democracy' in which it presented its report 'Five ethical debates for the future of Spain'. An event that counted with the collaboration of PROA for the management of communication and its digital strategy. Held at the Círculo de Bellas [...]
-- Lucía Casanueva participates in the conference 'The value of collaboration'.
The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In it, they came to the conclusion that [...]
Santiago Fernández-Gubieda -- Goal 2022: Distribute trust
Reputation and sustainability define companies' long-term profitability, according to BlackRock's leader The most important annual letter for corporate governance was released on 18 January. Larry Fink, chairman and founder of BlackRock, the world's largest fund manager with $10 trillion in assets, has [...]
Manuel López Torrents -- "Corporate governance is rusty, it prevents the circularity of the economy".
Manuel López Torrents is an economics journalist with a long career. After more than 25 years in the profession, he has accumulated experience in media such as El Economista, El Boletín, Onda Cero, El Confidencial, Negocio, Vozpópuli, La Política on Line and now Estrategias de Inversión. He was the promoter of the Spain Investors Day event and has just published [...]
-- Interview with Marta March, Alstom's Human Resources Leader
PROA interviews Alstom's Human Resources leader about this area and her experience in international companies. Together with Ana Heras, Director of Human Resources at PROA, Marta March reflects on internal communication as a key tool for achieving a company's objectives and retaining talent. A [...]
Ana Heras Piedrabuena -- How does internal communication and teamwork influence motivation?
Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel that they are listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, trained to live and coexist [...].