Juan Cardona -- Reputational risk management: lessons from the 'Grifols case'.
In recent conversations with managers and entrepreneurs, a predominant theme has been the ‘Grifols case’. This crisis, which has shaken the corporate landscape, is seen by many as a distant incident, under the false belief that “this won't happen to me”. This perception reflects a worrying lack of awareness about the [...]
SHOW2BE entrusts PROA Comunicación with its launch strategy
SHOW2BE, a new international trade fair operator, has commissioned PROA Comunicación with the design and execution of its communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market. With a proven model based on [...]
PROA Comunicación ranks among the best communications consultancies in Spain
The consultancy firm PROA Comunicación is now one of the best communication consultancies in Spain, according to the ranking prepared by El Publicista based on the assessment of companies and clients of these services. The Spanish firm, created in 2009, is one of those with the best performance over the last twelve months [...]
Brands and customer experience
Beatriz López, vice-president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "Transparency and honesty of brands reach customers very quickly," she says.
Keys to communication in foundations
María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, wrongly, they have been perceived as unprofessionalised entities that [...]
How to communicate in VUCA environments
What do we call VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, which give their name to the original English expression, nowadays mark the business communication activity that we communication professionals have to develop, sometimes surprised by the speed of change and the [...]
From success to collapse in a few hours
A few months ago I personally experienced an episode that perfectly exemplifies the importance of appreciating the power of the media during a judicial process. A public figure wanted to hire me specifically for the market launch of his product. It was a novel service that had a huge chance of success. The path was so [...]
How to plan a digital communication strategy for a tourist destination
The Comtur 2.0 project, in which professors from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) took part, focused between 2013 and 2016 on the study of the use and influence of social media and 2.0 communication in tourism decision-making and on the image of tourism in Spain.
The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark
The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new athletics stadium in an area [...]
Innovative trends in communication
Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles underlined the importance of innovation and creativity in the strategies of companies, which are increasingly attentive to what is [...]
Spanish communication agencies, the fastest growing in Spain
Spanish communications consultancies have grown the most in the last five years, dominating the market over multinationals, according to the communications news portal Dircomfidencial. The results are quite conclusive. National communication firms are the ones that have grown the most in the last five years, [...]
UnfakingNews or how to fight disinformation
Why is it now more difficult to recognise The Truth if our knowledge of what we are is so much greater than it has ever been? Does being more informed today mean being better informed? The problem of misinformation has become something that seems impossible to understand today through [...]