Hafesa, Spanish multi-energy operator, chooses PROA Comunicación as its new strategic partner
The PROA Comunicación team will have the challenge of positioning the company as one of the leaders in the multi-energy sector, promoting its new lines of business and the expansion of its network of service stations. Hafesa specialises in hydrocarbon trading and is one of the benchmark companies in the oil and [...]
Innovation in corporate communication to attract talent in the renewable energy sector
Corporate communication is key to attracting the next generation of renewable energy talent. Find out how innovative strategies can make your company stand out in a competitive market and attract the best professionals in the sector.
Fede Segarra: "Communication must add value to the bottom line".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewing group with a presence in more than 130 countries. Segarra [...]
Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency
Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. Moreover, it is also a factor in attracting talent, in a context in which there are around 250,000 unfilled vacancies in Spain. Corporate Reputation, a [...]
Lucía Casanueva - "The political class should get closer to citizens".
The newspaper 20 minutos has published an in-depth interview with Lucía Casanueva, managing partner of PROA Comunicación. We share its content, originally published on the newspaper's website: Lucía Casanueva manages an approachable discourse, which is not overpowering. She communicates, above all, with her calm words, her strategic caution and her curious gaze. She is 48 years old and in 2009 she created a [...]
PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Emma Marín
The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the Communication departments of the companies struggle on a daily basis. To find out more [...]
PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Yago de la Cierva
In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. For this reason, PROA Comunicación will be holding a new meeting next Tuesday, 24 October at 14:30h, to [...]
Valvanuz Serna Ruiz -- A leg up in the capital through communication
Working in communications consultancy in the capital of Spain gives you access to large companies, to countless subsidiaries of multinationals and to the most representative associations, employers' associations, foundations and institutions in the country. So much so that on many occasions it seems that everything happens in Madrid and only in Madrid. And the [...]
Alberto Mendoza -- The intermediation crisis and the voice of business
The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics and algorithms. It is increasingly [...]
Ricardo Cuevas -- What are the functionalities of AI in communication and public relations?
"Don't be fooled by the concept of Artificial Intelligence (AI), because there is nothing artificial about it: AI is made by humans, designed to behave like humans and intended to have an impact on human lives. Stanford Professor of Computer Science Fei-Fei Li often stresses to her students that there is nothing artificial about AI.
Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".
Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on senior talent and the [...]
-- Communication, a tool for risk management
Our Account Director, Cristina García Alonso, has published an article in SegurosNews about how a communication policy is a fundamental tool for companies when it comes to managing risks and their reputation. Have you ever heard about an appointment in your company through the media before it was made?