Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency
Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. Moreover, it is also a factor in attracting talent, in a context in which there are around 250,000 unfilled vacancies in Spain. Corporate Reputation, a [...]
A new reputation management model based on the expectations that really matter to stakeholders
PROA Comunicación advisor Juan Cardona presented a new corporate reputation management model at the International Marketing Congress AEMARK 2023, held at ESIC University (Madrid). The model is the result of the work carried out by the "Intelligence & Society" Research Group at the University of Málaga (UMA), under the [...]