Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".
There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising production costs. The complex [...]
Mercedes Asorey -- We are all judges
In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. Often we become those “judges” who, depending on our own personal [...]
Coronavirus crisis communication management
Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, explain how companies should deal with communication in the wake of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación offers you its experience in carrying out communication campaigns [...].