The importance of managing crisis communication
“Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a link in the chain [...]".
The Boeing 737 crisis and our future
The EU's swift and coordinated response to the Boeing 737 Max 8 crash in Ethiopia, banning that model from flying in or out of Europe, is to be welcomed. People's safety always comes first. It is legitimate to think that the measure was facilitated by alignment with European interests in [...]
Risk audit, a profitable investment
Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an unexpected accident, a food contamination, a [...]
Enrique Alcat's positive influence
Last week one of Spain's great crisis communication experts died in Pamplona. Enrique Alcat has gone too soon. He was only 51 years old. I still remember how I helped him plan his trip to Santander in August last year. He wanted to prepare it carefully because his guest was his mother. He kept sending me [...]
Crisis communication: immediacy, yes; accuracy, yes.
In a crisis communication case, the most important thing is transparency of information and a truthful response to the media and to society. Companies and institutions, large and small, must be prepared for a crisis. That is why it is essential to have an action protocol prepared in case of a crisis.
The crisis spokesperson: 10 hits (I)
Crisis management in communication cannot be understood without the figure of the spokesperson. Previous posts have mentioned that the company must have a specific committee to coordinate all actions. Although the committee should include senior management and the heads of the different areas (HR, Legal, Finance, Finance, Human Resources, etc.), it is important to [...]
The importance of the crisis manual
If improvisation is one of the worst enemies in crisis communication, the crisis manual becomes the best of our allies. It is a dynamic document that serves as a roadmap and establishes the basic response mechanisms for dealing with a crisis. It should contain the main activities to be followed before, during and after a crisis.
"Silence is not profitable in communication".
Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, “the important thing is to inform, and to inform in time. You are not [...]
Do's and don'ts during a crisis
I have already set out the basic principles and golden rules governing crisis communication, but one has broken out and it is the critical moment to act on the theory. What should be done at that moment? What should be the first steps to take? Because there is no doubt that our first [...]
The golden rules of crisis communication
In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now it is time to talk about its rules [...].
Trust and credibility
Trust and credibility, over time I have learned that there are two types 1-hour cash loans for bad credit of politicians: those who consider that communication is too important a thing to be left to the press officer; and those who tend to think that journalists are all busybodies who want us all to know what they are doing.
The four basic principles of crisis communication
There are four basic «1 hour cash advance no fax» principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual. These two tools will become [...]