Interview with Paloma Beamonte, independent advisor and expert in cultural transformation
PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of Directors of the company [...]
Is there hope for hope?
I never thought that the context in which I would write about boards of directors in Spain would be so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since in all humility I admit that I feel incapable of anticipating what the future will be [...]
Artificial intelligence, the big revolution for business
All technology experts agree that artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the Spanish case, although companies are aware of the value of this revolution, they are still quite cautious in the incorporation of this [...]
Catherine Barba: "We are in a broken world".
"The world is changing faster than ever. With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and business angel, talks about the world in which we find ourselves, a world that, in her opinion, "is in rupture". The changes we are experiencing today force us, in her opinion, to understand the world that [...]
Spain, among the top ten most attractive countries for digital talent
Spain is one of the ten most attractive countries for attracting and retaining digital talent, one of the most in-demand professional groups in the world and, according to a new study conducted by Boston Consulting Group and The Network, an international alliance of employment websites in which Infoempleo participates, also one of the most attractive groups for attracting and retaining [...]
Does artificial intelligence destroy jobs?
AI, robotics and automation in general have been having a severe effect on society in general and on the labour market in particular for decades. In the near future, work and the worker will cease to be one of the important productive forces that they are today. The time has come to ask ourselves what we [...]
Challenges for sports sponsorship in the face of digital transformation
Sponsorship, like the rest of the Marketing-Mix tools, is also facing powerful challenges in the face of the digital transformation in which we are immersed. Due to the great changes we are experiencing in terms of the way in which sporting events are communicated and reported, sponsorship is perhaps at a difficult crossroads, as, in the face of the digital [...]
Keys for banks to improve their reputation
The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to show that the banking industry is not only a [...]
Innovation and Communication, the perfect tandem
The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one in particular that is immersed in a real revolution, motivated by innovation, it is the Internet.
Millennials and digital communication
The digital paradigm has burst into all sectors in a cross-cutting manner. It is true that, in detail, we could appreciate logical peculiarities in each sector or field of action, but in the end, the conclusion would be that the digital environment has transformed society. A society with different generations, some of which are entirely digital. [...]