There is hope for hope?
I never thought that the context in which I wrote about boards of directors in Spain was so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since with all humility I admit that I feel incapable of anticipating what will be the future [...]
AI, a great revolution for businesses
Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, are still quite cautious about implementing this technology in their organizations, staying in most cases [...]
Catherine Barba: "We are Living in a World in Rupture".
«The world is changing faster than ever.» With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and angel investor, talks about the world in which we find ourselves, a world that, in her opinion, «is in rupture or breaking down.» In her opinion, the changes we are experiencing today force us to better understand the […]
Spain, among the 10 Most Attractive Countries for Digital Talent
Spain is one of the ten most attractive countries to attract and retain digital talent, one of the most demanded professional groups in the world and, according to a new study by Boston Consulting Group and The Network, an international alliance of employment websites in the world in which Infoempleo is a member, also one [...]
Does Artificial Intelligence Kill Jobs?
AI, robotics and automation in general have for decades severely affected society in general and the labour market in particular. In the near future, labor itself and the laborer will cease to be one of the more important productive forces that they are today. The time has come to consider what kind of future we [...]
The Challenges facing Sponsorship amid the Digital Transformation
Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult crossroads, because, unlike in the [...]
What do Corporate Banking Customers Want?
What are the current needs of corporate banking customers? To this day, they still demand managers whom they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more direct, while also wanting to [...]
Key Steps for the Banking Sector to Improve its Reputation
The latest scandals involving large banks picked up by the press - the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander's incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds - portray how Spanish banks continue to [...]