Juan Cardona -- Reputational risk management: lessons from the 'Grifols case'.
In recent conversations with managers and entrepreneurs, a predominant theme has been the ‘Grifols case’. This crisis, which has shaken the corporate landscape, is seen by many as a distant incident, under the false belief that “this won't happen to me”. This perception reflects a worrying lack of awareness about the [...]
-- Valentine's Day, an opportunity for brands
With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, February 14th is a day to celebrate love which, although for some it has a commercial character, has become a key opportunity for brands to increase their sales and promote their products and services.
Luis Abad -- The locomotive of economic recovery is digitalisation
Spain has what it takes to transform its industry technologically and lead the revival of economic activity in Europe. Moments such as the one we are experiencing due to COVID-19 are unique and occur once every few decades. In the future, it will be remembered/studied as one of the milestones that marked a before and after [...]
Barbara Yuste -- Digitisation, irreversible and without hot air
The crisis caused by COVID-19 has forced organisations to implement digitisation processes to cope with a new context, in which technology has played a key role. We have witnessed what could be described as a forced acceleration of the digital transformation that many companies had been postponing for […]
From Confinement to Spain 2.0
In pre-confinement Spain, the digitisation of our economic and social reality was being worked on, but without rhythm. The apostles of the physical still found an echo for their arguments, especially in a community where socialisation is an essential part of the character. In just a few days we have learned that pandemics can repeat themselves and [...]
Do we know all the variables in financial digitisation?
The concept of financial digitisation speaks of the complexity of the subject, on the one hand, digitisation, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analogue and digital processes, in mechanics, electronics...they indicate continuous (analogue) or discontinuous (digital) processes, which are produced or cease to be produced in certain values, [...]
Catherine Barba: "We are in a broken world".
"The world is changing faster than ever. With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and business angel, talks about the world in which we find ourselves, a world that, in her opinion, "is in rupture". The changes we are experiencing today force us, in her opinion, to understand the world that [...]
Digital communication, key to company strategy
Bárbara Yuste, Director of the Digital Communication Area, explains why digital communication is important, what its contributions are and what its instruments are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential instrument in any communication strategy that aims to grow in the digital world.