Marketing and communication in consultancy and professional services companies
Roberto Bodegas, partner in charge of the marketing and communication department of KPMG in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has answered questions related to the evolution of marketing and communication over the last decade, the profile of marketing and communication in Spain, the [...]
Spanish communication agencies, the fastest growing in Spain
Spanish communications consultancies have grown the most in the last five years, dominating the market over multinationals, according to the communications news portal Dircomfidencial. The results are quite conclusive. National communication firms are the ones that have grown the most in the last five years, [...]
Communication, undervalued but with great job opportunities
The communication department is still undervalued in companies. The dircom must acquire management training. Curricula should be more multidisciplinary. But it is a feminised sector with great job opportunities. Any of the above sentences could be the headline of an event organised on Thursday 14th by the University [...]
Antonio Belmonte, dircom of the CNMV: "If you don't communicate, you don't exist".
The director of communications at the Comisión Nacional del Mercado de Valores (CNMV), Antonio Belmonte, has been the protagonist of the 11th Observatorio Proa de la Comunicación. Belmonte underlined the change that has taken place at the CNMV since last October, when Elvira Rodríguez was appointed president, and he took charge of the communication of the body [...]
Joaquín Fernández, former advisor to the Ministry of Defence and current Dircom of Ferrovial, participates in the Proa Communication Observatory.
On Tuesday 6th November, the fourth edition of the “Proa Communication Observatory” was held. On this occasion, the guest speaker was Joaquín Fernández, ex-director of the Ministry of Defence under Carme Chacón and current Director of Corporate Communication and International Media Relations at Ferrovial. Joaquín Fernández has developed an extensive career in more than [...]
Inmaculada Mardones: "The most important tribunes or operations are still published first on paper rather than online".
On Friday 26 October, the third edition of the “Proa Communication Observatory” was held. On this occasion, the guest speaker was Inmaculada Mardones, former editor-in-chief of “El País” and Director of Communications at the Ministry of Public Works under Magdalena Álvarez. Mardones holds a degree in Political and Social Sciences from the University of [...]