Alfonso Vara -- "A citizenry disinterested in the news is unprotected from manipulation and polarisation".
Alfonso Vara Miguel is a professor of Journalism at the Faculty of Communication (FCOM) of the University of Navarra, where he teaches Economics and Economic Journalism, as well as accounting and finance in the Master's Degree in Corporate Reputation (MERC). He is also a member of the Center for Internet Studies and Digital Life and co-author of the [...]
What to consider for a media interview --
Appearing in the media continues to be one of the main ways of publicising a company or brand and reaching a wide audience. The ways of appearing in the media are varied, through a press release, an interview, advertising... formats in which the capacity of control of the information that companies have over the media varies.
A call for optimism from senior management
Valvanuz Serna Ruiz, managing partner of PROA Comunicación, has participated in an interview for the #españanosepara initiative promoted by GT Linkers. Through this initiative, the voice and optimistic messages of managers and entrepreneurs who are a reference and example are disseminated, seeking to launch a positive message in the face of the situation that Spain and the world are going through [...]
Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.
We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to find out how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specialising in communication strategy and reputation capital. Our positioning is very [...]