Keys to communication in foundations
María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, wrongly, they have been perceived as unprofessionalised entities that [...]
How to manage reputational scandals
Alberto Andreu, associate professor at the School of Economics and Business Studies at the University of Navarra, explains what reputational scandals are, what causes them and how they can be managed. “Companies have to work more organised by projects than by functions. Reputational risk occurs when there is an element within the [...]
José María Segovia explains the keys to good professional services and the importance of reputation.
José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to good professional services, among which he highlighted the obsession for excellence and perfectionism. He also pointed out the importance of human resources management, in which, in his opinion, it is essential to [...]
"Spain leads in reputation management, measurement and know-how".
Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition, he explains what are the main [...]
Reputation is built from within
We have heard ad nauseam that the best protection against a communication crisis is to have a magnificent reputation and a dense support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand, and a lot of strategy and [...]
How to manage sponsorship to enhance reputation
Pablo De Villota, Director of the Sports & Entertainment Area at PROA Comunicación, explains why sponsorship is important to improve reputation nowadays, how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is a very powerful action if you [...]
Check on the King Steven Spielberg
It is obvious that any communication campaign must be sustained over time. The peculiarities of each sector or company determine a specific strategy and, nevertheless, the common denominator of communication is time and dedication, in addition, of course, to professionalism. In a world focused on results, communication [...]
The importance of banks' reputation
Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic daily EXPANSIÓN a dissection of the worrying fact that there is no bank among the 50 companies with the best reputation in Spain. «General banking is demonised, which makes it an easy prey for [...]
Keys for banks to improve their reputation
The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to show that the banking industry is not only a [...]
More than 50 percent of a brand's value lies in intangibles.
A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must listen to and respond to the [...]
50% of an organisation's total value resides in its intangibles, according to Corporate Excellence
According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in the total value of many of the organisations [...].